do psa help reduce distracted driving incidents

Lennon, Rentfro, & OLeary, 2010: p. 96 , advertising on the issue of road safety is particularly renowned for its use of physical threats in which drivers and passengers are often shown to be injured and killed as a result of unsafe and/or illegal behavior (p. 203). Bruner, 2009: p. 15 However, debate over the effectiveness of these tactics as well as controversy about the extreme graphic content sometimes found in the ads still exists. Lewis, Watson, & Tay, 2007 RQ 2 explored what, if any, differences exist between males and females with regard to their response after viewing the PSA. Find out makes a great PSA along with the best PSA examples from the award-winning video experts at RaffertyWeiss. Do PSA help reduce the number of distracted driving incidents? Analytical cookies are used to understand how visitors interact with the website. This tactic is relevant to the present studys topic because, according to Veuillez choisir votre rgion The sample was comprised entirely of university students, who were critiqued as being a relatively homogeneous group ( Distraction can be broken down into three overarching types. With this in mind, it may be necessary for social marketing messages to either include more intense fear-arousing content or try an alternative approach altogether if they are to successfully impact young adults. These projects increased police enforcement of distracted driving laws and increased awareness of distracted driving using radio advertisements, news stories, and similar media. & Manchanda, 2003: p. 268, Lewis, Watson, Tay, & White, 2007: p. 213, Hastings, Stead, & Webb, 2004: pp. ). Question: Can A Public Service Announcement Psa Help Reduce The Number However, Teen's PSA, "Distracted Driving - It's More Than - EndDD Advertisements that use these appeals influenceon present viewers with the negative outcomes that they may experience as a result of engaging in the depicted unsafe and/or illegal behaviors ( Qualifying questions were included to ensure that subjects fit into the sample criteria of students aged 18 - 24 attending Texas State University. Distracted Driving is a Problem! Many government agencies and nonprofit organizations in the United States utilize social marketing; their prerogative is to induce those who view the advertisement (i.e. "This latest operating system includes a Do Not Disturb While Driving mode (DND) that can block notification of incoming calls and texts when your iPhone senses driving motion or is connected. The number of distracted driving incidents can be reduced by public service announcements. But instead of trying to break a habit of texting and driving, it forces young drivers to use their cellphones while the car is in motion. A Public Service Announcement does have the ability to reduce the number of distracted driving incidents by bringing the population's attention to the issue. ). more likely to drive after drinking alcohol. ValeneBummara,JinbongChoi, (2015) Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement). Can A PSA Help Reduce the Number of Distracted Driving Incidents? ). Approximately 60% of the sample rated the PSA to be on the Unpleasant side. Heart of the issue will overcome bias In their study of road safety advertisements, In line with past literature, males and females in this sample responded differently to the message, with females being more responsive. Distracted driving is doing another activity that takes the drivers attention away from driving. So what does it have to do with drivers who arent paying attention? The subjects will be shown one time a thirty- second public service announcement from the National Highway Traffic Safety Administrations campaign against distracted driving. Putting on makeup. Distracted Driving PSAs & Infographics - National Sheriffs' Association ; The video ends with a simple message: Other people make mistakes. The implication is that you cant control other drivers, but there are steps you can takelike slowing down and paying attentionto mitigate others mistakes. RQ 2: Do responses to the PSA differ according to gender? Loren Vaillancourt Huron, South DakotaWATCH: http://www.youtube.com/watch?v=NdQDTmKY0vYOn May 20, 2009, 21-year-old Kelson Vaillancourt was riding with a co-worker to a job site when the driver became distracted and failed to yield at a stop sign. As cited by other researchers, their model considered the role of the social context of the coping response to a threat communication, introduced the notion that responses may be due to factors other than the communication itself, and emphasized, rather than minimized, the role of emotion ( PSA (Public Service Announcement), Districted Driving, Third-Person Effect. Texting or emailing while driving was as common among students whose grades were mostly As or Bs as among students with mostly Cs, Ds, or Fs. ; These rumble strips are effective at reducing certain types of crashes. Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? You also have the option to opt-out of these cookies. It shows the real-life impact of distracted driving on victimsand the effect is profound. Discover human factors management solutions that effectively address human error, conquer common injury challenges and improve safety engagement. Many states have enacted laws to help prevent distracted driving. Phone: (202) 366-4570 , approximately 20% of the car crashes involving injuries in 2009 were reportedly due to distracted driving. ). Part One Write the claim you will present in your argument essay. ). Joel & Dianne Feldman Springfield, PennsylvaniaWATCH: http://www.youtube.com/watch?v=dPrZCCjrFLsOn July 17, 2009, 21-year-old Casey Feldman was struck and killed by a distracted driver as she crossed the street in Ocean City, New Jersey. Approximately 60% of respondents reported they strongly agreed that the PSA is believable and that the PSA should be played on television. When asked if they were able to discern which organization sponsored the PSA, just under one-quarter (24.5%) of the sample agreed that they could do so. Distracted driving is a huge issue in our society. Hastings, Stead, & Webb, 2004 In their review of numerous studies that have utilized fear appeals, The issue of distracted driving has been a popular topic in research and the subject of numerous campaigns and laws. Accidents caused by texting while driving result in over three hundred thousand injuries each year. There are a few more forms of distracted driving that could cause an accident. Overall, students expressed the opinion that the PSA was believable and somewhat useful for preventing texting while driving. Several federal regulations target distractions for workers: NHTSA has issued voluntary guidelines to promote safety by discouraging the introduction of both. This video is from the National Safety Council as part of their efforts to fight distracted driving. Amos Johnson, Ashley's father, now speaks to local teens about the dangers of distracted driving. They may have paused for a bit, but they have since resumed. U.S. Department of Transportation Releases Faces of Distracted Driving Public Service Announcement, http://www.youtube.com/watch?v=vjmlv1rbGKE, http://www.youtube.com/watch?v=rr7TfwtO17I, http://www.youtube.com/watch?v=NdQDTmKY0vY, http://www.youtube.com/watch?v=dPrZCCjrFLs, http://www.youtube.com/watch?v=VDKOiMSkLxY, http://www.youtube.com/watch?v=aG79X-hYJ_E, http://www.youtube.com/watch?v=Z6iCrZ4AIpw, http://www.youtube.com/watch?v=RcRTwKminbQ, http://www.youtube.com/watch?v=_pHBWyUQxx4, http://www.youtube.com/watch?v=_vB22cW1ZMY, Office of the Assistant Secretary for Research and Technology. To learn if behavioral change actually occurs, study subjects could be involved in follow-up research with a qualitative research methodology. You can visit the National Highway Traffic Safety Administrationexternal icon(NHTSA) website for more information on how data on motor vehicle crash deaths are collected and the limitations of distracted driving data. These cookies ensure basic functionalities and security features of the website, anonymously. 974- 975 ). These individuals are more susceptible to media influence and are also more . The response to their heartbreaking stories has been overwhelming and their efforts to build public awareness are helping to save lives. For instance, The goal of social marketing is to encourage changes in behavior that benefit the individual, community, and society at large ( Raising awareness through PSA's is one of the many helpful ways to allow drivers to focus their attention properly on the road. Ricks proposal has the added benefit of dealing with the problem of phantom callsand pointing out how little drivers can be trusted to do whats right in the moment. Get the facts, get involved, and help us keep America's roads safe. First, it employed a nonrandom, convenience sample. To honor her brother's memory, Loren Vaillancourt has been using her visibility as Miss South Dakota 2010 to speak with schools and organizations throughout her state about the dangers of distracted driving. These results are highly representative of normal driving populations, where most respondents have not been involved in a collision or received a moving violation within the past 5 years. To explore this question, the data were analyzed for correlations between a question about a generalized audience (third-persons) and a question specific to the respondent (first-person). NHTSA, 2011 found that the young men and women in their studys sample did not respond to the public service announcement they viewed in the same manner. The data showed that 47.1% of students somewhat agreed and 16.7% strongly agreed that they were less likely to text while driving after viewing the PSA. 10.4236/ajc.2015.34008, Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement), 1School of Journalism & Mass Communication, Texas State University, San Marcos, TX, USA, 2Department of Media & Communication, Sungkonghoe University, Seoul, South Korea. ). Texting behind the wheel makes you 23 times more likely to crash, and reduces your reaction time by 35% A public service announcement wouldn't effectively reduce the amount of distracted drivers. Intentions to engage in distracted driving were measured by asking students to rate their agreement or disagreement regarding the likelihood that they would text while driving and speak up when they were passengers with a driver who is texting. Distracted Driving Campaign | US Department of Transportation Table 1. Its a powerful statement: children learn behavior from parents and its up to adults to be good role models while driving. The distractions comes from text messages, phone calls and radio. To do this, a chi-square test was run for gender and intention to text while driving. Argument OrganizerChoose one of the following questions to answer for the argument essay in this module.Does our state do enough to prevent distracted driving?orCan a Public Service Announcement (PSA) help reduce the number of distracted driving incidents?Part OneWrite the claim you will present in your argument essay.Write the counterclaim that you will refute in your argument essay. Cookies used to track the effectiveness of CDC public health campaigns through clickthrough data. Hastings, Stead, & Webb, 2004: pp. Advances in Journalism and Communication,03,71-78. The results of this study demonstrated that participants who viewed the self-efficacy PSAs were better able to discourage others from driving under the influence of alcohol than were the participants who viewed the consequence-based control PSA ( Does our State do Enough to Prevent Distracted Driving? - StudyDriver.com ). argument_organizer4.rtf - Argument Organizer Choose one of The Centers for Disease Control and Prevention (CDC) cannot attest to the accuracy of a non-federal website. Finally, a main limitation was that reported intentions might not fully and accurately determine actual behavior in people. All the videos on this list so far have focused on the problem. If you are deaf, hard of hearing, or have a speech disability, please dial 7-1-1 to access telecommunications relay services. In his study, Distracted Driving Dangers and Statistics | NHTSA The ad discourages distracted driving by portraying three different drivers, each using a cellular telephone while driving, in what appears to be an everyday American setting. Suddenly, the driver in front of them made an illegal left turn through a red light. Florida has taken a number of steps to discourage individuals from driving while distracted, including enacting a number of regulations to do so. What percentage of drivers are distracted? ). Afterwards, they will complete a self-report questionnaire regarding their perceptions of the ad and their intent to engage in cell-phone use while driving. PSAs can provide first-hand accounts of distracted driving incidents and their effects on the people and also inform both adults and teenagers about the causes of distracted driving incidents, which would lead to a reduction of the number of driving incidents. If you're in the driver's seat, try to avoid these altogether: Taking selfies. 20 percent of the distracted driving accidents have been fatal. All Rights Reserved, National Sheriffs' Educational Foundation, Domestic Violence & Crime Victim Services, Inmate Health Care & Recidivism Task Force, National Law Enforcement Center on Animal Abuse, NSA Crisis Management & Communication Training, Occupant Protection/Child Passenger Safety. LaTour & Zahra, 1989: p. 61 These cookies track visitors across websites and collect information to provide customized ads. Reduce distractions for the driver by assisting with navigation or other tasks. How effective are PSAs? Lewis, Watson and Tay (2007) Schoenbachler & Whittler, 1996: p. 38 Yellman, M.A., Bryan, L., Sauber-Schatz, E.K., Brener, N. (2020). They help us to know which pages are the most and least popular and see how visitors move around the site. Australias Traffic Accident Commission has developed a 45-second TV commercial to help drivers recognize just how far their car travels when they take their eyes off the road for a few moments. , it involves all three of the main distraction types mentioned previously. Distracted Driving 3,142 Number of people killed by distracted driving in 2020 Source U Drive. This video features a chorus of teenagers thanking their parents for teaching them how to tie a shoe, ride a bike, play hockeyand to text and drive. The national distracted driving effort focuses on ways to change the behavior of drivers through legislation, enforcement, public awareness, and education. Part . Second, this age group appears to be at the greatest risk, at least statistically, of being involved in a distracted- driving car crash ( ). Tanner, Hunt and Eppright (1991) , proposes that people will tend to overestimate the influence that mass communications have on the attitudes and behavior of others (p. 3). Previous research has looked at the ways in which fear is used and the effectiveness of doing so ( Much of the prior research that studied the effectiveness of fear appeals to alter behavior has referenced two main theories as part of their conceptual frameworks. Most students in the sample somewhat agreed that, after watching the PSA, they were less likely to text while driving and more likely to speak up when they were passengers; this finding suggests a degree of effectiveness from the fear appeal. It focuses on Josh, a driver who likes to text and watch movies while behind the wheel. Additionally, it would be better if sample were larger. ; Distracted drivers aren't just a threat to themselves: they're a danger to everyone else on the road. Table 1 shows the measures of central tendency for the three scale items. The PSA ends with the Put it down campaign logo and lists the NHTSA as the sponsor. One tactic that is commonly found in these messages and studied in past research is the use of shocking content and/or appeals to fear ( Park and Salmon (2005) In this manner, students could describe their reactions to the PSA and their motivations to engage in distracted driving behaviors open-endedly. This cookie is set by GDPR Cookie Consent plugin. Our safety resources give you the knowledge and stories you need to manage human factorsand wont find anywhere else. 7.02 eng.pdf - Can a Public Service Announcement PSA help reduce the Another limitation described in prior research is that, although fear appeals seem to elicit viewers attention, their capacity to induce real behavioral change in individuals is debatable ( NHTSA, 2011 By clicking Accept All, you consent to the use of ALL the cookies. The present study aims to examine the effectiveness of a public service announcement against distracted driving on a convenience sample of college students attending Texas State University. 974- 975, http://dx.doi.org/10.1207/s1532754xjprr0703_03, http://dx.doi.org/10.1016/j.jbusres.2009.02.006, https://www.marketingscales.com/sites/default/files/v6sample.pdf, http://dx.doi.org/10.3200/JACH.56.2.181-184, http://dx.doi.org/10.1017/S0021849903030332, http://search.proquest.com/docview/220130827?accountid=5683, http://dx.doi.org/10.1108/EUM0000000002548, http://dx.doi.org/10.1016/j.trf.2006.05.001, http://dx.doi.org/10.1080/02642069.2011.531124, http://dx.doi.org/10.1177/107769900508200103, http://dx.doi.org/10.1080/00913367.1996.10673511, http://dx.doi.org/10.2105/AJPH.2009.187179.

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