Fans Watch Premier League Football In Record Numbers Business Solutions including all features. Are you interested in testing our business solutions? Heres why China poses a serious threat to European dominance. Premier League football and the myth of the 14m viewers By spending in such lavish fashion, Chinese sides are changing the way that their European rivals do business. Some of the viewing figures for the lower-tier Premier League games were quite low. A contract has been signed with Tencent Sports after its commentary and analysis you can trust. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. The level of emotion now seems incredible to behold. Incidentally, Amazon does not release figures for how many watched their games. This is high by their normal standards and worth shouting about in itself, especially as the low end of the viewing figures bracket for this game was still around two million. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). Premier League viewing figures China has the most Premier For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. In China, the beautiful game appears primarily to be a Machiavellian tool of self-furtherment. A kids five-a-side football match between two under 9s teams attracted Premier League viewing figures after being watched by over half a MILLION people. This story originally appeared on VICE Sports UK. Arsenal v Sheffield United had a low of 743,000 and a high of 1.1 million: more typical of a non-big Sky game. For cost savings, you can change your plan at any time online in the Settings & Account section. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield. Premier League global audience on the rise So successful has this been that the 28 Premier League years are referred to as a hermetically sealed, separate entity to footballs other 120 years. On such an uneven financial keel, the normal rules of competition are horribly, grotesquely skewed. Obviously, this isnt true. A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? We want as many people as possible to see Premier Leagues matches. That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. The Chinese government has hardly been shy in setting out their vision of the nation's sporting future, with a decade-long plan in place to make China a behemoth in world football. So lets have a look at some other football numbers from this week to see how The Peoples Game is delivering for the people. Video viewership across NBC Sports Soccers handles on Facebook, Twitter and Instagram increased by 63 per cent on 2020/21, while overall engagement on those platforms was up 58 per cent. These are stunning numbers, amounts which would make eyes water at even the wealthiest of European clubs. Broadcasters Audience Research Board (Barb) revealed that a 6% decline in total viewing figures happened during the same time. When football resumed in the summer there was much PL instigated ballyhoo about how they had got their biggest ever audience on the BBC of 5.7 million for Southamptons kickabout against City. Arecord 12 matches this season averaged a TAD of at least one million viewers, which was 50 per cent above the previous record of eight in 2020/21 and 2015/16. Even with a relatively limited use of the imagination, it is not hard to see how that could potentially jeopardise the financial security of Europe's top domestic divisions. It now looks like it is from an alien planet. These enterprises realise the value of the EPL teams as vehicles to promote their specific brand to a wildly receptive Asian audience. If you did, youd have been counted as a viewer up to 10 times. Worryingly, in their attempts to make China the foremost footballing nation on the planet, economic strife in European football would no doubt suit the Chinese government well. In the long term this may lead to a decay in numbers; it certainly isnt likely to lead to an increase. US media giant NBCs coverage of the 2021/22 Premier League was the second most-watched seasonof English soccers top flight in US television history, behind only 2015/16. The causes of that inflation are manifold, but the arrival of Chinese billions on the scene is certain to make things even worse. It is a relationship that Japan Today has described as decades in the making and the site suggests that British football is so popular primarily because it was the first European soccer to be broadcast regularly in Asia. The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. In the following months, Chinese clubs signed Gervinho, Demba Ba, Graziano Pelle, Ezequiel Lavezzi, Hulk, Ramires and Jackson Martinez, to name but a few. "Whether they are at the ground in person or watching all around the world on TV, fans know what they will get from a Premier League game. Again, not untypical of their audiences for such games. Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. or "We have many pay TV partners in Asia and we have a responsibility to maximise revenue for our clubs so that we can continue to attract the best players in the world," the league's commercial chief Richard Masters said at the Chinese Football Industry Development Forum. China Profit from the additional features of your individual account. The club needs to fuel this burgeoning fanbase with visibility, astute marketing and, perhaps most importantly, the kind of success that thrusts a club to the top of the tree and makes it stand out in a clustered environment. There are two key reasons why the English game has found such favour among Asian markets. Currently, you are using a shared account. Enjoying SportsPro content? Womens football set for huge increase in viewing figures globally If you are an admin, please authenticate by logging in again. With regard to Asia, it is perhaps best to let the numbers explain the EPLs popularity and to convey just how sizeable the continents market is. Year-on-year comparisons are shot through with caveats though, so hard conclusions are not easy to make. Far from another retirement league in which ageing players can grab a final payday, the Super League is now snatching major targets from underneath the noses of European clubs. While QPR will certainly have suffered financially from dropping out of the Premier League due to a dip in television money, their major fiscal hit may come from missing out on forging a connection with the Malaysian fans that owner Tony Fernandes had been focusing on. The 3-2 win for Wrexham that day, featuring a last-minute penalty save by ex-Premier League and England goalkeeper Ben Foster, broke viewing records for UK READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. ET since Oct. 20, 2018 (Chelsea-Manchester English Premier League viewing figures | Sporteology While figures for UEFA had improved for the group stages from the 2018/19 season to the 2019/20 campaign, the latest figures have seen this year's competition drop below both of the last two years' results - significantly so on last year's results. The core audience hasnt gone up or down much. That match marking the most-watched game to kick off before 8 a.m. A record 1.3 billion minutes of NBC Sports Premier League coverage was also consumed on the NBC Sports YouTube channel. These look a bit higher than might normally be expected. Premier League TV viewers in the U.S. 2021 | Statista This is investment on a scale never attempted before, with the money involved dwarfing that of Major League Soccer, for instance. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. It was their primary subscription driver for many years, after all. This season was the most-watched opening weekend since 2015, posting a TAD average of 640,000 viewers (across five Saturday to Sunday match windows). According to Lee, over 16 percent of the Citizens fans come from Chinaover five times more than from Britain. In March, the EFL Cup final between Liverpool and Manchester City on the network averaged 3.16 million viewers, with a peak audience of more than four million. viewing figures Barclays Asia Trophy set to sparkle in Beijing. Use Ask Statista Research Service, on the NBC Sports networks; including streaming data, NHL - number of Stanley Cups won by team 1915-2022, Super Bowl TV viewership in the U.S. 1990-2023, Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2023, NBA Finals TV viewership in the U.S. 2000-2022. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. READ MORE: How Football Explains Capitalism. The bad news for the governing body comes amid a backdrop of potential turbulence in the future, with the European Super League proposals still hanging around, while broadcasters are facing difficulties amid the ongoing pandemic. 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Available: https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21, Immediate access to statistics, forecasts & reports, Top TV shows by total viewer numbers in the U.S. 2021-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Viewership of live sports in the U.S. 2021-2025, Digital live sport viewership in the United States 2021, Average per game TV viewership of NFL games in the United States 2010-2022, TV viewership of selected National Football League games 2022, NFL Monday Night Football average viewers 2015-2022, NFL Thursday Night Football average viewers 2015-2022, NFL Pro Bowl viewers in the U.S. 2000-2023, Viewership intent on the NFL in the U.S. 2022, by gender, Super Bowl TV ratings in the U.S. 1990-2023, NFL Super Bowl halftime show viewers in the U.S. 2023, Super Bowl viewers in the U.S. 2017-2023, by platform, Streaming viewers of the Super Bowl in the U.S. 1990-2022, NBA Finals TV ratings in the U.S. 2002-2022, Average viewers of the NBA Finals in the U.S. 2022, Average U.S. TV ratings of NBA Finals 2022, NBA All-Star game viewers in the U.S. 2003-2023, TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership NHL Stanley Cup games 2008-2022, Average U.S. TV ratings NHL Stanley Cup games 2006-2022, TV viewership MLB opening night on ESPN 2022, MLB World Series TV viewership in the U.S. 2000-2022, MLB World Series TV viewership in the U.S 2022, by game, MLB World Series TV ratings in the U.S 2022, by game, MLB All Star game viewership in the U.S. 1992-2022, Average number of MLS TV viewers in the U.S 2012-2021, MLS playoffs TV audience in the U.S. 2019, UEFA Champions League Final viewers in the U.S. 2022, FIFA World Cup Finals average viewership in the U.S. 2018-2022, Women's World Cup Final viewership in the U.S. 2019, Average number of U.S. TV viewers major golf tournaments 2021, TV ratings for final round of The Masters in U.S. 1997-2022, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, Daytona 500 TV viewers in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series 2022, NCAA basketball March Madness average TV viewership 2022, NCAA college football TV ratings and viewership 2020, Employment in Premier League clubs in the UK 2013/2014, by type, United Kingdom: employment in the Premier League in 2013/2014, by type, Enterprise value of top tier football clubs in Europe 2022, Contribution of the Premier League to the GDP in the United Kingdom 2013/2014, Tax contributions of Premier League clubs in the UK 2013/2014, by type, Premier league football clubs revenue in England 2016/2017, by stream, Revenue from Premier League TV broadcasting rights 2001-2016, Average UK television viewership of the English Premier League 2010-2017, by channel, UK: average matchday attendance of football clubs 2015-2020, by league, Favorite viewing method to watch FIFA World Cup in the U.S. 2018, Streaming viewers of FIFA World Cup games in the U.S. 2018, Revenue from Premier League broadcasting rights 1992-2019, West Bromwich: most expensive season ticket 2016-2019, Women's World Cup interest levels in the U.S. 2019, by ethnicity, Distribution of MLS television audience during 2013 regular season, by income, Annual income of Hong Kong Football Association FY 2020, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s), Find your information in our database containing over 20,000 reports. Manchester Citys dramatic comeback victory over Aston Villa to secure the title posted a TAD of 955,000 viewers on the NBC commercial network and Peacock, marking themost-watched match from the final round of Premier League fixtures on record. Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. Create your account and get enhanced access to all the latest stories. attendance figures at domestic professional sports For the ninth consecutive year, all ten matches on the Premier Leagues final day were broadcast live simultaneously across Peacock and NBCUniversal networks. If there is too much football on TV, this may be reflected in the viewing figures. Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. Philadelphia and Raleigh tied for fourth place. The J. In other words, about one in four people watching TV at that time were watching MOTD. Chelsea news: The Blues have reportedly been turned down by their former boss as Mauricio Pochettino closes in on manager job. [Online]. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. Before Europes other leagues had even begun to think about expanding their exposure to markets beyond the local, ITV and BBC were already selling the English game and broadcasting British football in Asia. Newcastle United v Burnley only saw a poor 358,000 to 479,000 watching its broadcast on Skys Main Event. China is the world's biggest Premier League fan, Charlie Rose stripped of Walter Cronkite award, NAB 2017: Valossa collaborates with Yle on AI-based broadcast metadata.
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